Professional Communications Dilemma
Communication is the integral element of any relationship, be it our personal life or a professional life. The importance of communication is mentioned in every publication that talks about relationship, business, marketing, sales, psychology and many more.
Businesses today are facing an era of revolution, where we could be replying to an e-mail, answering a mobile phone and seeing the RSS Feed of today’s headline- ALL AT THE SAME TIME!!!
This has resulted in the depletion on the quality of communication itself, instead of replying a client’s email professionally, we end up responding like we would have to a friend’s email and thus jeopardizing the reputation of the organization we represent.
Some thoughts for you would be- Can you afford to sound like a teenager when your client sits on the board of a Fortune 500 company? Imagine losing a multi-million dollar deal due to poor communication? Would you risk spending million dollars on A&P only to be tarnished by your staff member?
Communication is the mirror to the reputation you represent… And reputation is to be guarded with life... You take years to build up your reputation, and it only takes one incident that takes away your credibility and ultimately, your client away...
What Is The Price You Are Willing To
Pay To Safeguard Your Reputation??
I have seen some emails transmitted from Multi-National Corporations to their clients and they certainly do not meet even the minimum requirement of Professional Communication, phone conversations amidst having a call center where everything is scripted also at times makes me wonder if they engaged a professional to prepare the tele-script!
Asians generally and Malaysians specifically do not demand the communication to be professional but when you are talking about being a nation that is thriving on globalization and being the hub for anything and everything under the sun, you have to start thinking on a global basis.
You don't have to be a million dollar company to portray the image of one, you don't have to be a celebrity to be professionally attended to by your service provider. It simply takes a shift in mindset and that will go a long way...
Realizing this fact, we at Plan B values communication above everything else, after all, it is our field of expertise as a renowned Public Relations firm and we would like to share our knowledge and forte of communication via Professional Communications Training (ProComm)... we will share the details on this training with you soon...
In the meantime, look around you and see how professional communication would make a difference in our daily lives, when a traffic policeman stops you and instead of treating you like a criminal who transports drugs after killing 3 people actually greets you by saying 'good morning...' Hmmmmm...
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